The Non-Essential Column

The government recently re-introduced the re-opening of non-essential shops. Yeah, because the one thing this country has been missing is a “non-essential” shop. Oh, but apparently they have, as swarms of people crowded into Sports Direct because the one thing… Read More ›


Many surveys have shown that men and women shop differently.Men are more likely to go shopping with a list and like to get in and out of a store as quickly as possible.We are less likely to impulse buy unless… Read More ›